There isn’t some crazy secret to SEO or search. Search is making sure your website has what search engines are looking for, and getting people to share your website because it has answers they need.
There are a ton of SEO scammers out there who would love to take your money. If you want to know what to look for in SEO scams…
Don't Pay for SEO SCamsThree main ideas to understand
Your website needs to feature the search terms that people are typing in. That’s the most essential thing to understand. SEO isn’t rocket science.
YOU NEED
- Relevant on page content.
- Structured data, with no JS bugs.
- Indexing on Google Search console
That’s it. It’s not super hard.
Great Search Engine Optimization is about time, being detail oriented, and making sure you follow Google’s best practices.

We do exactly what Google’s own guidebook tells us
This is important, because there is an entire cottage industry of people who will tell you they can get you to the top of Google, and… they’re full of it. The reality is that it takes a ton of time, money and resources.
But don’t take our word for it. Google has their best practices for SEO published for anyone to see. There are basically nine rules to it, and beyond that, you’re wasting money.

Search and Directory Management
We spend about $15,000 a year on this piece of software called Yext. Most “SEO companies” don’t do that. It allows us to manage 70+ directories and search engines from one place. We don’t mark up our directory licenses. We sell this service to you, at cost.
- 70+ directory listings
- Review management and curation
- Cross posting to social media
- Location management