Chances are, if you’re a restaurant owner, you have been contacted by someone who works for Yelp, promising you more customers. This probably will end poorly. That’s because, according to the Better Business Bureau, Yelp has a pattern of negative reviews.
Why? Because Yelp doesn’t really need to exist, and the product they sell is a poor value for the vast majority of their clients. The second part to this equation is that as of 2017, Yelp almost ceased to matter in the world of reviews.
You probably won’t be surprised to hear this, but Google is bigger than Yelp, and when they decided to begin populating their reviews as the primary review service on their search platform, Yelp’s review system almost stopped mattering altogether. Moreover, Google will never call you or pressure you to buy into their local advertising services.
Google is a data company that makes money collecting information about all the places your customers go, their email, shopping habits, etc. For Google, restaurant reviews are simply a tiny fraction of their business, so their profits can be built out elsewhere. For Yelp, they have to make money by asking restaurant owners for “advertising services” that are now shown to fewer and fewer people, every month.
In 2020, your efforts are better focused on Google Reviews, followed by Facebook Reviews. If someone reviews your business on Yelp, that’s cool, but don’t spend money there. It’s not worth it.