IF YOUR GOAL IS TO AVOID A LAWSUIT, YoU’RE MISSING THE POINT.
We want to help you be ADA compliant, but not because it’s a legal obligation. We do it because it’s the right thing to do, and it’s great for business. When you make disabled people feel welcome, invited, and cared for, you earn the business of all their friends, family, and co-workers.
Why? Because chances are, they’re used to living in a world that doesn’t think about them.
When disabled people feel like a business is discriminating against them, it’s bad for your image, along with being a messy legal battle.
HOW IT WORKS ON YOUR WEBSITE
Create alt tags for all images, videos and audio files
Alt tags mean people using screen readers can “hear” the pictures you’re using, or content they couldn’t otherwise access. An alt tag is basically just a fancy descriptor.
Offer alternatives and suggestions when users encounter input errors:
Sometimes, people with disabilities will have input errors, so we create solutions that automatically adjust to their needs. This helps them navigate the page more easily.
Create a consistent, organized layout.
You can’t put it any clearer than this — simply make your site easy to navigate, and find disability access questions. If someone it’s disabled, make a “Disability” tab, so they can find answers.
On screen options for reading.
Over on the left hand side of every page, you’ll notice a little blue “handicapped” symbol. This allows people with different sight needs to access this site.
HOW IT WORKS IN REAL LIFE
We mark all your wheelchair ramps and accessible restrooms
This is something you likely don’t think about if you’re not in a wheelchair, but you need to help you customers by telling them where ramps are, where handicap-accessible restrooms are located, and how to easily navigate your business.
Give solutions for ordering different ways:
Customer service for people who are hearing impaired may mean there is a barrier for speech. Let your customers know you offer a writing pad, and where to find it when they arrive at your location.
Let customers know they can call in advance.
Some disabilities require customers that require different accommodations in order to meet their needs. Tell your customers who to call in advance, so they don’t feel awkward asking when they arrive.
Be open to solutions, and offer a comment form.
Every business is unique, and you probably won’t be able to identify every way a disabled person accesses your business. We create contact forms so disabled people can say, “Hey, I went to your business, and I think you could improve this…” We keep the conversation open.